What’s Holding You Back From Harnessing the Power of AI for Employee Communications?
The Communication Challenges Holding You Back
- Too much information about AI makes it hard to distill what’s relevant and actionable for employee comms
- I don’t have the bandwidth to sort through it all
- I don’t know what I don’t know
- I’m scared I might make a mistake with AI
- My employer doesn’t trust AI
- My employer prohibits use of AI by employees and/or the employee comms function
- I don’t know where to go to learn about AI for communicators
- I don’t have time to sort through AI and discover what’s best for me
- Too many options and too much unknown/yet to be decided about AI (the “wild west” syndrome) for me to use it confidently or convince management
- I don’t trust AI myself
- My boss/employer doesn’t understand or embrace AI
Why Learn AI as an Employee Communicator? The Stats Tell the Story.
- 93% of employee comms professionals view AI as new and needed competency
- 51% of employee comms professionals struggle with knowing how to learn about using AI for the function
- 45% of employee communications professionals report their employers have no official AI policy for employees
- 60% of employee communications professionals report they are saving 1-2 hours a week using AI technologies; 40 % reporting they’s saving 3-5 or more hours weekly using AI-powered technologies
The primary struggles for employee communicators were related to concerns about accuracy (49% somewhat agree, 34% strongly agree) and security (40% somewhat agree, 43% strongly agree). Affording the technology (34% somewhat agree, 13% strongly agree) was also an issue. While believing in the value AI could deliver wasn’t a struggle for employee communicators (22% somewhat disagree, 7% strongly disagree), nor was explaining that value to leadership (21% somewhat agree, 10% strongly agree, 25% neither agree nor disagree), learning how to use AI was a potential problem (39% somewhat agree, 12% strongly agree).
The Courses to Help You Leverage AI with Confidence in Your Employee Communications Role
What’s Holding You Back From Harnessing the Power of AI for Employee Communications?
The Communication Challenges Holding You Back
- Too much information about AI makes it hard to distill what’s relevant and actionable for employee comms
- I don’t have the bandwidth to sort through it all
- I don’t know what I don’t know
- I’m scared I might make a mistake with AI
- My employer doesn’t trust AI
- My employer prohibits use of AI by employees and/or the employee comms function
- I don’t know where to go to learn about AI for communicators
- I don’t have time to sort through AI and discover what’s best for me
- Too many options and too much unknown/yet to be decided about AI (the “wild west” syndrome) for me to use it confidently or convince management
- I don’t trust AI myself
- My boss/employer doesn’t understand or embrace AI
Why Learn AI as an Employee Communicator? The Stats Tell the Story.
- 93% of employee comms professionals view AI as new and needed competency
- 51% of employee comms professionals struggle with knowing how to learn about using AI for the function
- 45% of employee communications professionals report their employers have no official AI policy for employees
- 60% of employee communications professionals report they are saving 1-2 hours a week using AI technologies; 40 % reporting they’s saving 3-5 or more hours weekly using AI-powered technologies
The primary struggles for employee communicators were related to concerns about accuracy (49% somewhat agree, 34% strongly agree) and security (40% somewhat agree, 43% strongly agree). Affording the technology (34% somewhat agree, 13% strongly agree) was also an issue. While believing in the value AI could deliver wasn’t a struggle for employee communicators (22% somewhat disagree, 7% strongly disagree), nor was explaining that value to leadership (21% somewhat agree, 10% strongly agree, 25% neither agree nor disagree), learning how to use AI was a potential problem (39% somewhat agree, 12% strongly agree).
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Course 1: AI Basics for Employee Communicators (3 modules, 1 hour each)
This course, structured in three modules, features a comprehensive introduction to AI-powered
content creation and its ability to significantly increase productivity.
Module 1, Elementary uses of AI, providing an overview of new and emerging tools. Participants
will learn and apply best practices for prompt writing to get the optimal outputs with greater
efficiency.
Module 2, AI for visual content, explores specific tools and best practices to create photos,
illustrations and other visual content. It features prompt writing and iterative techniques for creating customize visual
solutions that can work across all media.
Module 3, Multimodal AI for Employee Communicators, examines new and emerging technologies that generate content
across multiple forms of internal media. From newsletter content to video to graphics and infographics, participants will
learn about tools, best practices and options to create content that works across multiple channels.
Course 2: Strategic AI Applications for Employee Communications (3 modules, 1 hour each)
Our second course dives into the more strategic applications of AI for employee communications.
As communicators become more adept and comfortable using AI for productivity, expectations for its
use as a tool to drive more strategic solutions that address business issues will increase significantly.
This course provides communicators with a more advanced look at what is possible.
Module 4, Elementary Uses of Employee Comms Data, teaches participants how to use AI for
sentiment analysis and data summary purposes. Participants will learn how to combine multiple data sets for analysis, create
iterative prompts to generate greater insights on data and work with current generative AI tools to format, tabulate and present
comparative data for strategic decisions.
Module 5, Machine Learning, Predictive Analytics and Employee Communications, introduces participants to how
Machine Learning can be applied to strategic employee communications priorities. We’ll cover key concepts, critical
partners to engage and case studies that show how employee communicators can solve specific business issues like
voluntary attrition, engagement and DE&I content issues through predictive analytics.
Module 6, Issues surrounding AI for employee communications and addressing them, examines key topics that can impact
strategic uses of AI for employee communications – privacy, accuracy and security — and what’s being done to address
them. We’ll also look at new technologies in development that will impact how employees will work in the near future,
and how communicators can stay engaged in their development and deployment. This module complements Course 3,
which is all about AI leadership from a communications vantage point.
Course 3: Leading AI Communications in Your Organization (3 modules, 1 hour each)
Our third course, Leading AI Communications, focuses on the broader implications of AI for
employee communications — examining governance, ethics and rapid response capabilities
through the lens of change management.
Module 7, Applying Change Management to AI, is focused on putting employee communicators
in a position of leadership. There’s no question that AI represents a massive change wave – yet
few organizations are looking at its deployment through the discipline of change management.
Rather than waiting for employees to instruct communicators how to use AI, the focus of this module is on empowering
communicators as leaders to help drive the evaluation, decision making and deployment of AI technologies for their
organizations.
Module 8, Ethics and AI for employee communications, takes a deeper dive into a central emerging issue for employee
communicators. AI-powered technologies carry enormous potential for ethical missteps and even crises that impact
internal stakeholders, as well as external audiences. We’ll look at the issues and their solutions to put – and keep –
employee communicators in the driver’s seat as leaders, as we share specific actions to take proactively now.
Module 9, Building AI Communications Governance and AI rapid response, examines the immediate need for
governance to address anticipated employee-related AI issues. From privacy to AI issues impacting Environmental Social
Governance (ESG) practices, having the ability to quickly assess and decide on legal, ethical and regulatory issues will be
a critical enabler for positioning employee communicators as leaders and influencers. Change around AI that will impact
internal stakeholders will be coming for the foreseeable future, and this module lays the foundation for getting and
staying ahead of those expected changes.
What People Are Saying About AI 4 Communicators
Meet Your Course Instructors
Mark Dollins, Sharon McIntosh and John Stemmle are the course instructors. They combine 70+ years of business and academic expertise. Months of AI research is condensed into hours with the three courses offered guaranteed to help you leverage artificial intelligence in communications helping you be more productive, strategic, and a leader for your organization.
Enroll in the July 2024 Live Online Courses
Months of AI research are distilled into one three-track course to enable you to be more productive and strategic and a leader in your organization on change communications and AI for your organization.
Enroll Today